PART I - THE CASE FOR DEMOGRAPHIC DATA
Chapter 1: Establishing Our North Star
What is demographic data? What types of demographic data are there? What should the goals, values, and methods to demographic data collection be?
Chapter 2: What's the Point?
How can demographic data create accountability? For whom? How does it provide opportunities for advocacy and empowerment?
Chapter 3: Strategic Planning
In what ways can demographics be used to plan for future initiatives?
Chapter 4: Monitoring + Evaluation
In what ways can demographics be used to evaluation initiatives?
Chapter 5: Human Resources
In what ways can demographics be used by a human resources department?
PART II - UNDERSTANDING COMPLEXITIES AROUND DEMOGRAPHIC DATA
Chapter 6: Context Matters
What types of organizations collect demographic data? For what purpose? How have demographics been used historically? How are they being used today?
Chapter 7: Myths, Challenges, and Benefits
What are the myths about, challenges of, and benefits to collecting demographic data?
PART III - ASSESSING WHERE YOU'RE AT
Chapter 8: Establishing a Framework
What is the data lifecycle? How can it help me to assess our strengths and challenges around demographic data?
Chapter 9: Prepare
How are we thinking about demographic data? What can be done to ensure our plans to collect, use and report upon the data are the most respectful and responsive they can be?
Chapter 10: Collect
How are we collecting demographic data? What can we do to create the best data collection experience?
Chapter 11: Store
How are we storing our data? What does it take to create accountable and empowering storage processes?
Chapter 12: Analyze
How are we analyzing our data? Are we getting the most out of the demographic information we have?
Chapter 13: Report
How are we reporting on our data? What does it mean to use demographic data to create reports that empower and advocate?
Chapter 14: Share
How are we sharing our data? How do we ensure that it is equitable and accessible?
Chapter 15: Use
How are we using our data? What does it mean to be data-informed, and how do we use demographic data to get there?
Chapter 16: Looking Forward
Where do we go from here?